Old Lead Follow Up

Old lead follow up should be a key growth strategy for your business.

Benefits of Old Lead Follow-Up:

• Old leads are free so you don’t have to tap into your marketing budget
• You have already established a relationship with most old leads so getting them back into your business is more likely than getting cold leads

• There are 3 main categories of old leads; clients who made an account but never made a purchase, clients who never converted after an intro offer, and clients who canceled their membership. Each of these categories requires a different follow up process.
• Old lead follow up is a process; it takes consistent effort to get clients back in.
• Text and email are most effective and can be set up as automatic sequences through platforms like Loopspark

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Survey For Non-Converted Intro Offers:

    1. Create a Google Survey with a link to be sent in a text message.

• Try not to ask yes or no questions
• Ask specific questions about different aspects of their experience (Class booking, class types, studio hours, teachers, community, music…)
• Ask WHY they did not become a member…

“We work to make our studio a safe, welcoming, fun, and challenging space for everyone so if you didn’t become a member, we would love to know why. Don’t worry, you won’t hurt our feelings. Your feedback allows us to keep evolving as a business to make sure we are meeting the needs of our customers. So, don’t be shy with your feedback.”

     2. Send Text 30 Days After Intro Offer Expires

“Hi (NAME), I hope you are well. This is (NAME) from (STUDIO). Part of our mission here at the studio is to make sure we are meeting the needs of every customer that walks through our doors. We would love to hear about your experiences at our studio. If you could take a few minutes to complete this survey we would greatly appreciate it. (LINK)

Old Lead Follow Up Process For Non-Converted Intro Offers:

Leads are considered lost if they have not converted within 30 days of purchasing or activating an intro offer. The process below is meant to check in on leads every 3 months with a targeted 7-day text and email sequence until they actually say… “No thank you.”

Every 3 Months: 1 Email & 1 Text DuringA7 Day Window

• Keep in mind, leads should also be receiving your monthly news letter and any emails regarding events or sales

Day 1 Email:

Day 7 Email: