Community Partnerships

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Having quality partnerships should be a key growth strategy for your business.

Benefits of Community Partnerships:

  • Lead generation with little to no marketing dollars
  • Free cross marketing/promotion
  • Added value for your clients

Steps for Creating Community Partnerships

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Things to keep in mind:

  • Quality partnerships do not happen overnight. They are collaborative relationships and can have a high return on your time investment that is needed to facilitate them.
  • Choose partnerships that align with your business
  • Have a contract that outlines expectations and terms for both parties

#1 Find the right partnerships for your business.

Business 2 Business (B2B):

Ask yourself this question to start: "Where are people having quality conversations within my community?"

  • Salons/Spas
  • Health/Fitness businesses
  • Healthy restaurants
  • Industry related retail stores

Local Influences/ Community/ Leaders:

Ask yourself this question to start: "Who would your ideal client connect with?

  • Social Media Influencer
  • Local Celebrity

#2 Discuss Opportunities for Reciprocal Collaboration

  • Discounts for clients to each other's business
  • Discount or free services for influencer or business owner
  • Discount or free services for business staff
  • Hosting special services for each other’s clients
  • Sample Saturdays
  • Pop ups at each other's business
  • Social media marketing
  • Email list marketing
  • Social media takeovers

#3 Outline a Written Agreement

  • Agree on terms for both parties
  • Set a timeline to revisit the agreement
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